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  • The off-season of foreign trade is coming! Don't be afraid, teach you how to deal with it?
    Source: | Author:jinyuan | Published time: 2021-05-25 | 859 Views | Share:
    In June, July and August every year, foreign trade business is very weak, because many European customers are on vacation in summer. For many Europeans, summer vacation is a wonderful time of the year. Choosing a resort and then staying comfortably for a period of time is an important part of their life.

    

    In June, July and August every year, foreign trade business is very weak, because many European customers are on vacation in summer. For many Europeans, summer vacation is a wonderful time of the year. Choosing a resort and then staying comfortably for a period of time is an important part of their life.

    A questionnaire survey on "off season of foreign trade" found that:

    More than 80% of foreign trade enterprises reported that their business was "very cold" in summer, and the order volume declined to varying degrees;

    57% of the respondents said that from spring to summer, the order volume decreased by more than 20%, and a large number of businesses reported that the decrease was more than 30%, which made the off-season difficult.

    In addition, 28% of the respondents said that the order volume decreased by less than 20%, which belongs to the normal fluctuation range in the off-season every year. In addition, less than 15% of businesses said that the order volume was not affected by the off-season.



    Off-Season Tips

    1. There are still plenty of things exporters can do while their European customers are on holiday, such as finding customers in other markets, training their staff or simply giving them a break.

    2. These two months are relatively free time for foreign trade salesmen, and export enterprises can use this time for training. Foreign holidays and our domestic some different, for example, when we Spring Festival, there is no holiday abroad, foreign trade salesman during the Spring Festival sometimes also busy.


    3. People all over the world are not as rich and laid-back as Europeans. In the developed economy of the United States, the vacation of the working class is not that long, let alone the non-Yala. These are areas where business continues as usual in July and August. When orders fall off in Europe, we can focus our development firepower on other regions.

    4. Products are also divided into low and peak seasons. Products used in summer, such as outdoor furniture, outdoor supplies, garden supplies, beach supplies and so on, have begun to enter the off-season of shipment.



    How to cope with "foreign trade slack season"

    1. Confirm the orders and shipping details that are in production with the European customers one by one before their vacation. Otherwise, when the customer is away from his or her home country on vacation, he or she may not answer the work phone or reply to the work email, and the production and delivery will be delayed if no one can be found.

    2. If possible, try to ask the customer to leave a contact information that can be found at any time, because in the process of production of goods, order fulfillment will always appear one way or another of the accident, sometimes have to confirm with him personally.

    3. If the customer does not place an order, persuade him to place an order before his vacation so that by the time he returns, production will be close to completion or completed.

    4. Try to confirm with guests how long their vacation will be, so that they can arrange their work accordingly.

    5. Maintaining old customers. Encounter the off-season will be able to experience the precious old customers, especially the purchase of rich varieties of old customers, in this period of time to ask their needs.

    6. Develop more markets in other countries besides Europe.

    7. If the off-season comes and you feel like you have a lot to do, find something to do. For example, you can study more functions and data of the platform, upload more products, and improve product information. The thing that does not have time to deal with at ordinary times, can operate when off-season.

    8. In order to do better than others, the available fragmented time can be used to do valuable things.